Innovator Founder Visa Business Plan Example (Annotated, 2026)

This example is fictional and simplified for illustration. It is not a template to copy: endorsing bodies spot copied plans quickly, and your plan has to be built on your own business, research and numbers.

The business in this example is RehabTrack, an imaginary app that turns a physiotherapist's home-exercise programme into guided video sessions and uses the phone camera to check form and count repetitions. Below are the key sections, each followed by a note on why it works.

1. Executive summary

RehabTrack helps patients complete physiotherapy exercises correctly at home. Clinics assign a programme; patients follow guided video sessions while the phone camera checks posture and counts repetitions; clinicians see adherence data between appointments. The innovation is real-time form feedback that works on a standard phone, without wearables. We are seeking endorsement to launch with private physiotherapy clinics in West Yorkshire in year one, expanding UK-wide in year two. The founder is a qualified physiotherapist with eight years of clinical experience, and the business is funded with £42,000 of personal savings.

Why it works: the assessor knows what the business is, what is new and who the founder is within one paragraph. The innovation is specific, not "an app that uses AI".

2. Innovation statement

Existing option	What it does	What RehabTrack adds
Printed exercise sheets	Shows the exercises	Guided sessions, form feedback and adherence data
Generic exercise-video apps	Video library, no clinician link	Clinician-assigned programmes and progress reporting
Wearable-sensor rehab systems	Accurate motion data	Similar feedback using only a phone camera, at a lower cost

Why it works: named categories of competitors, an honest description of what they do, and a precise statement of the difference. A real plan would name specific competitor products.

3. Evidence of demand

Interviews with 14 clinic owners and physiotherapists; 9 said patient adherence is a top-three problem.
Two clinics signed letters of intent to pilot the app for three months.
A working prototype tested with 11 volunteers, with repetition counting checked against manual counts.

Why it works: specific, checkable evidence. Numbers such as 14 interviews and two letters of intent are far more convincing than "there is huge demand".

4. Milestones

By	Milestone	Measure
Month 3	Pilot live in 2 clinics	40 active patients
Month 6	First paying clinic contracts	5 clinics on subscription
Month 12	Regional launch	20 clinics, first hire (developer)
Month 24	UK-wide sales	80 clinics, team of 5
Month 36	Second market segment	NHS pilot application submitted

Why it works: every milestone is dated and measurable. These are what the endorsing body will check at contact-point meetings, so they are ambitious but achievable.

5. Forecast assumptions

Assumption	Value	Basis
Price per clinic	£120 per month	Clinic interviews; below wearable alternatives
New clinics per month (year 1)	2 from month 6	Pilot conversion plus founder-led sales
Monthly clinic churn	3%	Conservative assumption for B2B software
Developer salary	£45,000 per year	UK market rate for a mid-level developer
Hosting and software	£250 per month	Supplier quotes

Why it works: every number in the forecast traces back to one of these lines, and each line says where it came from. The founder can defend every figure in interview.

What a full plan also needs

A complete plan adds market sizing with cited sources, a go-to-market plan, a hiring plan, a full three-year profit and loss and cash flow, risks and mitigation, and the founder's CV. See our guide to the full business plan structure.

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